7-Eleven
As the world’s first convenience store, 7-Eleven’s top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it.
My Role
Lead Senior Product Designer
Summary of Work
7NOW App and Slurpee Design System
Year
2023-2024
7NOW App
Convenience got a little more convenient with the 7NOW app, which delivers favorites like food, alcohol, candy, snacks, drinks, ice cream, groceries, health needs, and more, anywhere you are in about 30 minutes.
I worked on numerous features of the 7NOW app, significantly enhancing its usability and appeal. The design of the 7NOW app was developed in close collaboration with 7-Eleven's in-house design team, ensuring that it aligned with the brand's standards while offering an intuitive and enjoyable user experience.
Slurpee DS
I led the comprehensive audit and redesign of the Slurpee DS library, which encompasses the full range of 7-Eleven's digital products. This involved evaluating the existing design system, identifying areas for improvement, and implementing a cohesive and user-friendly redesign to enhance the overall user experience across all digital platforms.
My role included collaborating with cross-functional teams to ensure the new design system met both aesthetic and functional requirements, ultimately contributing to a more consistent and engaging digital presence for 7-Eleven.
Creative team: Philip S. and Rodrigo M.
Slurpee DS was created with the latest Figma variables capabilities and documented in Zeroheight.
